Are Real Estate Stats Where It’s At?
Beginning on March 1st, I started running stats from a company I partner with — Altos Research — for some of the towns in the area. I had two goals:
- I wanted to provide some information that was concise and fairly easy to interpret as well as graphical and,
- I wanted to see if stats and the accompanying town name would boost my readership or blog visitors.
Goal #1 was easy to achieve. Altos Research provides a nice Wordpress plug-in that enables me to name my parameters and it formats them into the blog. Pretty neat. Pretty easy. Goal #2 was another story. I use Google Analytics to monitor traffic to my blog and it doesn’t seem to have gotten an appreciable boost as a result of a week’s worth of stats. Maybe that’s just too short.
The other side of this experiment got me wondering if people really care about a rolling blog of stats. Sure, if you happen to catch your own town, it’s interesting for the day. If you don’t live there, not so much. I was picked up by LocalSpur.com the day I ran College Park, MD stats. That was kinda neat. It didn’t create a huge spur of traffic, though.
So, now I’ll return to what I think, what I know and what I can find out about the local real estate market and National events (e.g., expiration of the home buyer tax credit) as they affect the local real estate market.







March 10th, 2010 at 9:16 am
Ken:
I think stats are basically worthless. Put yourself in the shoes of your visitor.
If you need to move or just want to move, do the market statistics really have anything to do with it?
I know they can be weakly used to support the outcome of a CMA, or a purchase offer, but c’mon, that’s pretty weak – especially from a driving traffic to your site standpoint.
Ask yourself what your visitors really want and need, and put a LOT of that on your site.
I tell you what’s a LOT of work but is very unique and will score you visitors and clients – videos of neighborhoods.
Rob
March 10th, 2010 at 9:49 am
Hi, Rob
I pretty much figured that out. Sometimes, to be honest, I use the stats when my brain freezes and I can’t think of anything to blog about. Other times, individuals who follow the blog get interested in the stats for their town even if its only a minor curiosity.
All in all, I think you’re right. They’re good to support valuations estimates for CMA. They haven’t done much to drive traffic to my site, that’s for sure.
March 10th, 2010 at 12:13 pm
[...] Are Real Estate Stats Where It’s At? – Short term results, but interesting perspective on adding stats to your [...]
March 10th, 2010 at 10:02 pm
Real estate stats get boring quickly, and I read your blog to get the true, in the trenches, grittiness that cold numbers just can’t express.